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Transform Your Go-to-Market in 5 Power-Packed Modules
Unlock the Power of Strategic Marketing to Propel Your Hi-Tech Company to Success. Learn Proven Strategies and Gain New Tools That Transform Engineering Precision into Market Leadership.
Stop guessing. Start scaling
Each 30-minute module gives you the exact frameworks, tools, and templates top B2B tech companies use to turn product innovation into predictable revenue.
It’s Time to Bridge the Gap from Start-up to Grown-up!
What You Get in Every Module
30-minute focused training - No fluff, just actionable insights you can implement immediately
Downloadable PDF frameworks - Battle-tested tools you can use again and again
Custom worksheets with guiding questions - Walk through your own go-to-market systematically
Complete case study example - See how a sample tech startup (ConnectMe) answers every question
Ready-to-use templates - Simply swap in your answers to build your own strategic plan
BONUS: Complete all 5 modules and receive a professionally formatted Google Slides business plan created from your answers—ready to present to your team, board, or investors.
The Catapult Marketing Framework™
Your 5-Module Path to Scalable Growth
Stop treating marketing like guesswork. In just 2.5 hours of focused training, you'll have the know-how and tools to build a systematic go-to-market plan that connects your product innovation directly to predictable revenue.
What You'll Master
Module 1: Diagnosing Go-to-Market Reality
Take a deeper dive into your growth maturity stage and identify the hidden gaps between your product excellence and actual market traction.
Module 2: Crossing the Maturity Gap
Transition from ad-hoc, founder-led marketing to a professional function that scales without losing speed.
Module 3: Designing a Scalable Go-to-Market System
Learn the complete 4-Pillar Catapult Framework that turns random tactics into an integrated growth engine.
Module 4: Activating the System Without Breaking It
Execute strategic programs without overwhelming your team—prioritize the critical few initiatives that unlock growth.
Module 5: Leading Growth Maturity
Prove marketing's ROI to leadership and secure the resources to scale from tactical execution to strategic partner.
Ready to stop guessing and start scaling?
Benefit #1: Transform your technical expertise into market leadership with practical, usable frameworks.
Benefit #2: Apply strategic marketing to align with sales execution and drive predictable growth.
Benefit #3: Gain insights to evolve your marketing plan with your product development.
Benefit #4: Empower your team to solve real-world problems and achieve financial success.
Module 1: Diagnosing Go-to-Market Reality
Take a Deeper Dive Into Your Growth Maturity Stage
You know your product works. So why isn't the market responding the way you expected?
Most engineering-led tech companies can articulate what their product does—but struggle to diagnose why growth isn't matching innovation. This module takes you beyond surface-level assessments into a systematic diagnostic of your true go-to-market maturity.
You'll discover the hidden gaps between what you've built and what the market actually buys. More importantly, you'll identify your precise growth maturity stage and understand exactly what needs to happen next to advance.
You'll walk away with
The Growth Maturity Assessment Framework - Identify which of the 5 maturity stages you're actually in (not where you think you are).
Market Reality Diagnostic Tool - Uncover the gaps between product capabilities and market perception.
Revenue Constraint Analysis - Pinpoint the exact bottlenecks killing your pipeline (product readiness, positioning, sales execution, or market timing).
Perfect for: Founders and executives who know their product is strong but need an honest assessment of why growth is slower than expected—and a clear roadmap for what comes next
Module 2: Crossing the Maturity Gap
The Engineering → Sales → Marketing Transition
When does "everyone doing marketing" become the reason no one's doing it well?
Learn how to transition from ad-hoc, founder-led marketing to a systematic function that operates with the same rigor as your R&D team. Discover the organizational shifts that separate stalled startups from scaling companies.
You'll walk away with:
Organizational readiness checklist for building your first real marketing function.
Resource allocation framework (when to hire, when to outsource, when to wait).
Internal alignment toolkit to get sales, R&D, and executives speaking the same language.
Perfect for: Engineering-led teams ready to professionalize marketing without losing speed or diluting the product vision
Module 3: Designing a Scalable Go-to-Market System
The Catapult Marketing Framework™ Explained
What if marketing wasn't a collection of random tactics, but an integrated system?
This is where everything clicks. Learn the complete Catapult Marketing Framework™—the four-pillar system that transforms marketing from "hoping something works" to "knowing what drives results." See exactly how to build market analysis, positioning, strategy, and execution into one cohesive engine.
You'll walk away with
The complete 4-Pillar Framework blueprint.
Product-to-Market Execution System (5 levels from architecture to tactics).
Metrics alignment model connecting every marketing activity to revenue.
Strategic roadmap showing the sequence to build your marketing function.
Perfect for: Leaders who need a proven system—not another list of tactics—to guide their go-to-market buildout
Module 4: Activating the System Without Breaking It
Planning, Prioritization, and Cross-Team Alignment
How do you execute systematically when you're still moving fast and changing constantly?
Learn how to launch integrated marketing programs without overwhelming your team, blowing your budget, or creating chaos. Discover the art of prioritizing the "critical few" initiatives that unlock growth while avoiding the "spray and pray" trap.
You'll walk away with:
Campaign planning template with built-in prioritization criteria.
Cross-functional alignment checklist (ensuring R&D, sales, and marketing actually collaborate).
Resource allocation model for lean teams.
Pilot program framework to test, learn, and scale without massive upfront investment.
Perfect for: Teams ready to move from strategy to execution but worried about doing too much, too fast, or breaking what's already working
Module 5: Leading Growth Maturity
Governance, Metrics, and Executive Sponsorship
How do you prove marketing's value when the CEO still thinks it's just "getting more leads"?
Master the executive language of marketing: governance structures, ROI frameworks, and the metrics that actually matter to leadership. Learn how to position marketing as a strategic growth driver—not a cost center—and secure the resources and sponsorship you need to scale.
You'll walk away with
Executive dashboard template showing marketing's contribution to pipeline and revenue.
Governance model for marketing accountability and decision-making authority.
Board-ready reporting framework that connects tactics to business outcomes.
Stakeholder alignment guide to secure buy-in from skeptical executives and investors.
Perfect for: Marketing leaders and founders who need to justify investment, prove ROI, and elevate marketing from tactical execution to strategic partner
The Complete Journey:
5 Modules, 1 Transformation
What you're really buying: A systematic path from "everyone's guessing" to "everyone's aligned." From "we need more leads" to "we have a repeatable growth engine." From "marketing is an afterthought" to "marketing is a strategic pillar."
By the end, you won't just have knowledge—you'll have the frameworks, templates, and guided process to build a complete, customized go-to-market plan validated against proven methodologies and ready to execute.
Your investment: $197 per module or $597 for the 5-module bundle. Your return: A marketing system that scales with your product, aligns with your sales team, and proves its value to leadership.
We'll Build Your Strategic Marketing Plan FOR You
Complete all 5 modules submit your answers, and you'll receive:
Your custom Google Slides business plan—professionally built - I'll take your completed worksheets and transform them into a polished, executive-ready strategic marketing plan
Formatted for immediate use - Present it to your team, board, or investors without spending hours on design and layout
Structured with the Catapult Framework™ - Your answers organized into a coherent narrative that connects market analysis → positioning → strategy → execution → metrics
You do the strategic thinking. We do the heavy lifting. Instead of staring at a blank presentation template wondering how to pull it all together, you'll receive a complete business plan presentation ready to socialize internally and put into action.
Limited availability: Only available to students who complete all modules and submit their worksheets within 60 days of enrollment.
Value: $750
Yours FREE when you complete the program
Lisa Rom has distilled years of expertise into this program, sharing the most effective techniques for bridging the "marketing chasm" and achieving scalable growth.
Discover Lisa's insights and transform your startup into a market leader!
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